Struggling to monetize Social Media – you are not alone…

So many Online Entrepreneurs have the fatal belief that they have an automatic right to online riches. This is mistake number one. I too have fallen into this trap over the years but have learnt the hard way that life does not work like that.

It is possible to make money online and have a great life. It is possible to make money from twitter, to make money from facebook and to make money from other social networking sites. You must first do some groundwork.

You have to earn the right. Google itself is very concerned now about relevance of content. They are under increasing pressure from other search engines. Users of the web also want to find what they are looking for quicker. People are getting upset about being misled.

Making money from social media takes some time. In the first instance you need some followers or friends. You will not retain these friends and followers for long if all you are trying to do is sell them stuff. People hate to be sold but they love to buy.

To monetize your social media efforts, it is important to build trust over an extended period of time. Your posts to social media sites should contain relevant and helpful information or interesting information about you.

Remember that you are building a relationship that you hope will survive over time. Many people neglect this and sell to someone once and then disappear. Thats not how offline business works and its not how online business works.

If you are serious about building an online business using social media, be prepared to put in the necessary effort. Learn as much as you can about your followers and friends – What are they looking for. Can you help them? Can you help them beyond the sale?

Many online products are purchased and have no follow up and they get abandoned. Thats not right either. Be prepared to go to the next level with your social media work and you will succeed.

If you’re serious about SEO, you need to know how to analyze
the information you uncover.

A decade ago, businesses were wondering whether they need to be
part of the Internet. By the late 1990s, plenty signed up and
did the basics like placing keywords in the META data.

Unfortunately, that’s all some companies do – pick out keywords
that may or may not be appropriate and pack them into the META
keyword data set that search engines pretty much ignore.

Proper analysis requires sound thinking and judgment in many
areas. We’ll focus on two major ones – Top 300 and page caching.

Top 300 What’s the Top 300? It doesn’t sound too valuable unless
your biggest customer of the last 10 years actually traveled
that deep into the depths of search engine information overload.

Actually, any number will do depending on your interest. Start
with your 10 favorite search terms (or carefully targeted search
terms). To track your growth, think big. If you’re ranking No.
292 one week and then a week later, you’re No. 154, you know
you’re on the right track.

Too many SEO managers
make the mistake of tracking the Top 30 results and miss out on
the wonderful fact that they’re already No. 31. Don’t be poorly
informed.

Page Caching Google is the best for this because of how fast it
continues to reindex pages. Create your own Google Cache
Calendar – a Word or Excel document will do. List your strategic
pages – say about 10 for starters. Apply the Top 300 rule, check
your rankings and record the cache dates. Over time, those dates
form patterns that can help you determine when Google will
return next – enabling you to time your next set of SEO updates.

If you’re not in the Top 300, you can still get some perspective
from the page cache analysis if you’re still planning to
optimize a given page. It’s easy to find the page – if it’s in
Google’s index. Just enter the URL as your search phrase or find
some unique text from the page and search for that string of
words with quotes on each end. Either will result in a top SEO
ranking and you can grab the cache date.

The bottom line is that you need to track you’re progress before
making changes to the strategic SEO pages