A strong Social Marketing RFP (request for proposal) is the first step you have to take before engaging a marketing firm in order to get a social media marketing campaign started. The marketing team you want to engage for your Social Marketing RFP needs some information about your company and your needs before they can actually present you with a proposal. By putting together a strong Social Marketing RFP, you can avoid confusion early on, and get the ball rolling quickly.

First and foremost, you should provide a clear overview of your company to get a a strong Social Marketing RFP. In order to craft a marketing strategy that suits your needs, the firm you are thinking about hiring will need to know about your company’s organizational history, products, business objectives, and any previous work your company has done with social marketing. Read More