As any Search Engine Optimisation Company or individual SEO professional will agree, the most important part of any SEO project is the analysis stage (or SEO audit). This report is designed to:

Determine at what stage your website is currently at with regards to search engine marketing.

What aspects of your website need to be altered to improve your SEO.

What aspects need to be added or removed to improve your SEO rankings.

How you can best move forward in your Search Engine Optimisation.

How the Search Engine Optimisation Company can help to improve your SEO with new or altered techniques.

How your website compares to competitors inclusive of Link Popularity Services.

Identify problem areas in your current marketing, coding or content as well as suggest new optimal techniques.

With a Search Engine Optimisation Company you can rest assured that your SEO strategy is going to be 100% complete and effective in obtaining the desired results and improving both your website rankings and traffic. Even if you think you know everything about SEO already it’s worth obtaining an SEO analysis from a search engine optimization company so you can make sure you have not missed any minor detail out. These comprehensive SEO Audits contain everything from the obvious factors down to the smallest details that are often overlooked even by the most experienced SEO professionals. It’s easy to forget the little things but with an SEO Audit from a professional Search Engine Optimisation Company you know you have everything covered that you need.

These SEO Audits also provide invaluable knowledge to individuals who are not entirely “savvy” when it comes to Search Engine Optimisation. This is because each and every report is broken down and explained properly and thoroughly so you know exactly what the report is saying and how it affects you. It also explains what you can do about it from there such as what you need to change in your website and how you do it.

These valuable Search Engine Optimisation Company reports provide a wealth of information on your website or webpage such as:

Detailed information on the keywords your website is aiming for including how often they are searched for.

Insider information on your competitors, what they are doing and how you can do the same if not more.

If you need help with keywords, this report will show you which keywords you should be aiming for to help you maximise traffic and obtain your own website niche.

See what the search engines see so you can identify crawl errors, duplicate information and more that could be harming your SEO.

Identify website problems such as poor navigation, excessive links without nofollow and general link structure.

General website health checks to identify broken external and internal links.

An accurate log of website indexing, crawl stats and page stats.

Identify loading errors in order to eliminate 404 page errors and more.

Detailed analysis of the website content and tips for improving the SEO within your content.

If you’re serious about SEO, you need to know how to analyze
the information you uncover.

A decade ago, businesses were wondering whether they need to be
part of the Internet. By the late 1990s, plenty signed up and
did the basics like placing keywords in the META data.

Unfortunately, that’s all some companies do – pick out keywords
that may or may not be appropriate and pack them into the META
keyword data set that search engines pretty much ignore.

Proper analysis requires sound thinking and judgment in many
areas. We’ll focus on two major ones – Top 300 and page caching.

Top 300 What’s the Top 300? It doesn’t sound too valuable unless
your biggest customer of the last 10 years actually traveled
that deep into the depths of search engine information overload.

Actually, any number will do depending on your interest. Start
with your 10 favorite search terms (or carefully targeted search
terms). To track your growth, think big. If you’re ranking No.
292 one week and then a week later, you’re No. 154, you know
you’re on the right track.

Too many SEO managers
make the mistake of tracking the Top 30 results and miss out on
the wonderful fact that they’re already No. 31. Don’t be poorly
informed.

Page Caching Google is the best for this because of how fast it
continues to reindex pages. Create your own Google Cache
Calendar – a Word or Excel document will do. List your strategic
pages – say about 10 for starters. Apply the Top 300 rule, check
your rankings and record the cache dates. Over time, those dates
form patterns that can help you determine when Google will
return next – enabling you to time your next set of SEO updates.

If you’re not in the Top 300, you can still get some perspective
from the page cache analysis if you’re still planning to
optimize a given page. It’s easy to find the page – if it’s in
Google’s index. Just enter the URL as your search phrase or find
some unique text from the page and search for that string of
words with quotes on each end. Either will result in a top SEO
ranking and you can grab the cache date.

The bottom line is that you need to track you’re progress before
making changes to the strategic SEO pages