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You see, with CPA marketing you don’t have to sell anything, you simply earn money by users just entering one field of information like their zip code, email address, etc. You don’t just get pennies for this information like Adsense either. 

Most easy one field leads pay over $1 with short forms paying around $10 on average.  Imagine how quickly that can add up to some good money.  Again, you’re not selling anything, so it’s so easy to get paid!  You can do this with very little to no expense, so the money you bring in is pure profit.

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If you’ve been hanging out on a webmaster or internet marketing related forum for any period of time in the year you probably could not have not managed to miss the hum about this magical new system for generating endless amounts of cash called CPA. 

But what is CPA? 

CPA stands for Cost Per Action and it is not a new concept, simply a new name and being hyped up by a lot of marketers as a better alternative option to AdSense.  It used to go by the name of Pay Per Lead, which possibly explains the concept better corporations are prepared to pay, often massive amounts, you to generate leads from them.  Most offers that you will be in a position to promote will ask visitors for some private info which ranges from a zip to full contact information.  Other offers will attempt to get visitors to sign up to websites and ultimately you have offers that let the user order free samples if they pay for postage and packing. 

The amount you can earn from CPA offers range between $1 to as much as $50, but you may be pondering where the firms get the money from to pay you for promoting what are ‘free’ offers.  A company will look at your lead as a long-term prospect, the visitor was interested and galvanized enough to provide some ( or a large amount of ) private info and the company can now chase up on this lead to attempt to convert them in to a paying purchaser.  Sometimes the company will sell the details to other agencies, so if this makes you fee worried you must definitely discover what the company does with the private information before advertising it. 

Allegedly this strategy works because even the biggest firms and largest web firms in the world are using it to generate leads.  They’re fundamentally leveraging the power of the web to become their sales rep. 

while acknowledging that, is CPA worth the buzz and hype that it has been generating?  Probably not, it’s no different from the AdSense hype from a couple of years ago when the likes of Joel Comm revealed that he was making $15,000 or more each month and soon afterwards waves of AdSense ‘how to’ guides followed.  Today, AdSense has become the simplest way to earn money online, but CPA is new ( or at least the term is ) and is so tempting the eye of thousands of people. 

As with most ways of earning profits online, CPA is relatively straight forward, put offers on your site or promote them thru some pay per click ad network ( like AdWords ) and make cash.  It differs because it is far more time comprehensive and requires a lot more testing and enhancing than other money making techniques.  Infact, newbie are likely to find that they earn more cash with AdSense than CPA offers. 

So in conclusion, CPA offers can be very lucrative, more so than AdSense or promoting products as an affiliate, but it’s's possibly not worth all of the hype that surrounds it as it’s not going to be for everyone.

It’s easy enough to apply to a CPA network, but remember, these guys are picky. After all, it is their good name on the line so they have to pick their affiliates carefully. How do you ensure that you get accepted to the hottest CPA networks in town?

There are two things you have to do before applying to any CPA network. First, you have to ensure that you are interested in their products, and second, that you can convince them that you can effectively market their products. The first one is pretty self-explanatory; if your interest is in health products, you probably shouldn’t apply for networks offering computer-related or other technical products. For the second, you’ll have to do your homework. Familiarize yourself with the basic jargon of online marketing such as PPC, conversion rates, CPL and others. You might want to sign up for an online course teaching you about the basics of CPA, as well, but choose the one you’re getting carefully.

Once you’ve selected the CPA networks you’re interested in, apply to them. Don’t worry about having multiple applications; the more you have, the better. Fill up the forms as thoroughly as you can and stress any past experience you have had with affiliate marketing, particularly with pay-per-click advertising. You’ll also be asked the URL of your website so they can check it out; if you don’t have a site, just list Google and then use the site description field to explain how you will create custom sites and landing pages to promote the merchant’s offers.

Once your application is processed, you’ll usually get a follow-up interview by phone. The interviewer will ask how you intend to promote the offers, your past experience with affiliate marketing and how much your advertising budget is. Answer the questions as honestly as you can. After the interview, if you don’t hear from them at once, don’t be afraid to follow up your application on the phone. These follow-ups may even be a factor in your acceptance since they indicate a high level of interest on your part.

Once you’re accepted, and before you begin your promotions, make sure to read the CPA network’s terms and conditions carefully. Keep in mind that if you violate these guidelines, the CPA network will disallow your signups and you’ll receive nothing for your efforts.

Now the rest is up to you. Decide how you will drive traffic to your site and get people to sign up for the free offers of the CPA network. With the right promotional strategy, you may soon be earning enough to quit your job and work from home. But if you would like to learn more about CPA marketing in order to maximize your earning opportunities, make sure you’re one of the first to sign up for Commission Payload, an online learning course that will not only teach you everything you need to know to succeed in CPA but also allow you to practice your marketing skills while making money by giving you eight custom campaigns and sales funnels from a CPA network that sells health products.

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CPA Offers – What Are They?

CPA stands for:  Cost Per Action.  What it basically is:  you promote an offer and you get paid only when a person clicks on your promotion and then follows through with certain requirements in order to get that free ipod, acai berries or whatever the offer is.  There are literally thousands of companies that that have CPA offers.  Some pay as little as two dollars per CPA offer, others range into the hundreds of dollars.

The catch is that you have to sign up and get approved by a CPA company, who are the middlemen, and who are supposed to represent the companies who make the offer.  Their main preoccupation is to make sure that you, the CPA affiliate, are following their requirements as you capture leads and send people to the CPA offers.

Many people are making a lot of money promoting CPA offers, but as usual, there is a lot of misinformation floating around.  So in this series I am going to try to give you the best up-to-date info, and provide you a sort of truth serum to counter the hype, and help you to make money, instead of  becoming a victim.

Becoming a CPA Affiliate

To be able to sign up with the better CPA networks you will need to have a quality website or blog up and functioning. The good companies always seem to  do two things after you sign up.  One is they check out your websites, and if that checks out, then you will receive a personal phone call from one of their reps who will ask you some basic questions to make sure you have at least some basic understanding of what CPA offers are all about and what actions you will be taking to promote them.

Now this is important, make sure that your website will be relevant to the CPA offers you will be promoting and make sure that it is completely a white hat site.  If you don’t know the difference between white hat web strategies and black hat web strategies, then you probably will be alright as far as getting accepted by CPA networks.

FYI:  White hat is when you follow all of the search engine rules and methodology, while black hat strategies often go beyond just pushing the envelope.   Some black hat techniques involve outright fraud and this is what the CPA networks are constantly on the lookout for.   After all, they are supposed to represent and protect the interests of the company who is initially making the offer.

Beware Of Scam CPA Companies
As much money as there is to be made being a CPA affiliate, imagine running a company that has thousands of affiliates promoting offers.  It would be sweet to have your own CPA network with thousands of worker bees making the honey for you.
Now it used to be pretty hard to sign up with a CPA network and get approved, and as far as the better companies, it still is.   But because of the increasing money to be made, there are new CPA networks sprouting up everyday and not all of them are to be trusted.   What I am saying is don’t just sign up as a CPA affiliate with anybody who will take you.

Why?
There is a practice known as ‘shaving’.  What this means is that you, the affiliate does not always get paid what you are entitled to, and in many cases the CPA network just keeps your hard earned money, and you will have little recourse except to call them names.   It doesn’t matter if you have been doing everything by the book, its just conventional internet wisdom that as often as politicians ‘shave’ the truth, CPA companies will continue to ‘shave’ your profits.
So what you want to do is go with the most reputable companies, the ones who do little or no shaving as long as your promotion techniques are staying within the playing field.  There are plenty of smaller CPA networks that are reputable and a little easier to get accepted into, and as a CPA noob, this is where you will want to get started.

The CPA Secret
The important thing to understand is that once you get accepted by a CPA network, the vault is wide open. You will be able to promote anything they offer.
So you need to do your research and find an offer or two that you initially feel comfortable with.  And make sure that your site is a good  fit to the offer you will be promoting.  If you hope to achieve any kind of success with CPA offers this is important from the get-go anyway.

Grouch Marx had a great line, “I would never join a club that would have me as a member.”
Keep that in mind as far as signing up with just any CPA network.  Be selective.  It’s you who will be making them money, and you, who will be driving the traffic to their offers. You are very important to their success.  So you don’t need to feel like you are begging.  Because you aren’t, so don’t feel intimidated

So, you’ve done your research, selected a reputable company and a CPA offer.  Now you will have to fill out their online form, and if that meets with their approval you will get the phone call.

In part 2, I will cover what you will need to know and say about the all important phone call.

In the meantime, get your website or blog looking good before you even try to sign up with any CPA network.
Look over their online form before you fill it out and see what their requirements are.

As I said, there is a lot of money to be made promoting CPA offers, so there is no need for you to waste time and learn the hard way, lets get start on the right track right from the beginning.

Be Fearless
Billy Ojai